Push notifications are messages sent directly to your customers’ mobile devices to notify them about:
New product release
Product being sold out
Any other announcement that you would like to share with your customers
Advantages of using push notifications for your eCommerce business
Want to increase engagement in your app? What better way than to use push notifications? Use push notifications to notify customers about exclusive deals and discounts.
Increase conversion rate
Adding a call to action (CTA) to push notifications increases campaign outcomes by 40%. You can use push notifications to grab the attention of first-time visitors and encourage them to take an action.
One of the benefits of using push notifications is that you retarget customers who abandoned their cart. Push notifications are more likely to be effective than emails as they have higher open and click rates.